beef vending machine?! oh yeah, we did that

Maybe we’re crazy or maybe we’re genius, but in the spirit of spreading our beef across the land, we’ve decided to try something new…

Behold, South Carolina’s first and only BEEF VENDING MACHINE!

That’s right! If you’re in Newberry or the surrounding areas and need a Hi Bräu fix at any time, you can swing by our pickup location and snag something from the freezer, 24/7.

Our vending machine is meant to be very convenient. It’s easily accessible and easy to use, which we’ll go over in just a bit. We have it stocked with some of our favorites: Ribeyes, Filets, NY Strips, Sirloins, Ground Beef, and Burger Patties. We’ll have quick thaw instructions beside the freezer so that you can grab your safely frozen steak and have it ready for the grill in thirty minutes. 

This may very well be the only beef vending machine in the Southeast. After some serious googling, we’ve only been able to find other machines in the Midwest and West Coast. We’d love for you to stop by and snap some pics for social media. Just make sure to tag us @hibraubeefco. Customer pics are always welcome! Plus, you will be among the first to post that you found a beef vending machine. 

So how does this crazy idea work? Well, it’s actually very simple… Our "Smart Freezer" uses a quick 4-step approach to shopping:

1. Tap: Swipe a credit card to unlock the kiosk. 

2. Grab: Choose products from the open shelves. 

3. Go: Close the door, and Byte Technology will automatically charge you for the items you took. 

4. Receive receipt: Enter your email address to receive a receipt. You can also use the receipt to provide feedback and rate your purchase.

We hope this will be another way for our customers to easily access our beef, and we also hope it will be a novel way for small, family farms like ours to stay in business. 

Now, our machine is looking for a new home! If you’ve kept up with our story, you know that Hi Brau was conceived to be the craft beer of the beef world: high quality, unique flavors, on-tap and seasonal options, down-to-earth attitude. After our machine spent a little time living up to our brand at Lazy Creek Taphouse in Chapin, it returned home to Newberry to await its next super cool destination. We already have some interest from another craft beer bar in Columbia that we’ve…visited before. For research. Several times.

Stay tuned to see where our machine goes next!