how to host a beef tasting (and why you should)

What happens when you put grocery store beef, “premium” brands, and Hi Bräu on the same plate? Let’s just say… people notice. Hosting a beef tasting is a bold, beefy flex that proves exactly why Hi Bräu hits different.

We hosted one. Here’s how to pull off your own.

why it’s worth it

• Wake up taste buds: Most folks don’t realize how flat grocery beef tastes until they try better.

• Prove the difference: Richer color, cleaner finish, better fat. It’s obvious.

• Educate without preaching: Guests learn just by tasting.

your 4-step tasting game plan

1. Pick 3–5 beefs to compare: Choose your favorite cuts to go head-to-head.

   1. Hi Bräu (your star)

   2. Store-brand 80/20

   3. A so-called “premium” option

2. Keep it simple: Flake salt and coarse ground pepper only. Same doneness. Same skillet. No tricks.

3. Label with numbers, not names: Blind tastings keep it honest.

4. Use a scorecard: Guests rate flavor, texture, and overall fave. Keep it casual.

bonus round

• Print the USDA definition of “grass-fed” (it’ll spark convos)

• Toss in a few steak cuts

• Add wine or local brews if you’re feeling fancy

  
  

what happened at ours?

Hi Bräu won, unanimously. People were floored by how clean it tasted and how good they felt after eating.

ready to host yours?

Start with a Hi Bräu tasting box and make a night of it. It’s fun, unforgettable, and converts skeptics on the spot.

→ [Shop Tasting Bundles]